If you’ve been telling yourself:

“I’ll create when things calm down…”

I’ve got bad news.

It doesn’t calm down.
It just changes outfits.

School drop-offs → sick days → sports schedules → bedtime battles → “why is there yogurt on and in the couch?”

So here’s the shift that changed everything for me:

Your chaos isn’t the problem. It’s the product.
(And yes… that’s a good thing.)

Today I’m giving you something you can use immediately:

No ring light.
No “content day.”
No perfect setup.

Just real life → turned into relatable content.

Moment: Everyone’s late + you’re negotiating with a toddler about socks or shoes or jacket - endless things when it comes to getting toddler’s out the door for school.
Hook: “The morning routine isn’t a routine. It’s a full body experience.” So use what you have either with text on screen or a short funny clip of your morning. It’s ok to not be ok and show the morning struggle.

Moment: You close the door after buckling the kids in and walk to your door.
Hook: “Parents closing car door: smiling outside, screaming inside.” This has been a recent viral trend you can jump on with kids screaming in the car, you close the door and silence. The 8 seconds of sheer bliss parents can enjoy each day. It’s easy and really does give you some extra silence while they are strapped in the car.

Moment: Your kid rejects 7 snack options… then eats a single Cheerio off the floor.
Hook: “Kids don’t want snacks. They want control.” There are endless food content options, just pay attention to your kids eating and snack habits throughout a day and the content writes itself.

Moment: You sit down for one second and someone asks you for something. So you are constantly sitting down and then getting back up. Add being a spouse to that and you may never sit down again.
Hook: “Me: I need to sit. My kids: No you’re not.”

Moment: It’s 8:00pm, the lights are out and now is the time they suddenly need water, hugs, and to use the bathroom.
Hook: “Bedtime isn’t a time. It’s a negotiation.” Again focus on the reality and chaos will create the content. It’s about shifting your mindset to thinking about your daily life as a content machine.

Moment: You and your partner try to talk but get interrupted every single time!
Hook: “Marriage after kids is just passing notes in a group project.” Or you can use fun movie or TV clips to convey your children talking while you are trying to have a conversation.

Moment: You made a real meal… and they ask for butter noodles or better yet SNACKS.
Hook: “Kids treat dinner like a suggestion.” For those parents that have picky eaters, content goldmine right there. You can either showcase real life moments with yourself and the kids or recreate the moment or use a short video clip and text on screen.

Moment: A tantrum in Target, and everyone around you acts like it’s your first day parenting.
Hook: “Parents aren’t embarrassed by tantrums. We’re annoyed by the audience.” We had a giant public tantrum with our Hawaiian vacation and we captured some tantrum moments and edited it like reality show. The result? Gold, 10 million views on Instagram and the song turned into a viral hit on TikTok, with celebs taking part in the trend, like Joe Jonas. Tantrums are hard in the moment, but can be used as content later.

Moment: A random sweet moment hits and you realize this is the good stuff.
Hook: “Parenting is chaos… and then one moment makes it worth it.” There are also golden and beautiful moments in parenting. Use the same formula I mentioned earlier: You can either showcase real life moments with yourself and the kids or recreate the moment or use a short video clip and text on screen.

Moment: You collapse on the couch and replay the whole day in your head.
Hook: “Every night I say ‘tomorrow will be calmer’ like I’m not the parent of two kids.” Show us your nighttime routine, whether it’s cleaning to decompress (but hey who really does that?!) Or doom scrolling or attempting to watch a show with your spouse, document it and tell us about your day or routine.

If you ever feel stuck, just run this:

Chaos → Emotion → Insight → Story

Example:
Chaos = bedtime battle
Emotion = frustration
Takeaway = heartfelt, relatable or funny
Story = you + your real moment → great social content

That’s the key!

Not the perfect edit.
Not always a trend, but could turn into one. Like our vacation.
And the truth.

Reply with ONE moment from your week that made you laugh / sigh / lose your mind.

I’ll tell you how to turn it into a post. So make sure to follow me on Instagram @devinmcgovern and comment on any of my recent posts.

— Devin

P.S. Know a parent who keeps saying “I want to post but life is crazy”?
Forward this to them. They’re literally sitting on a content goldmine.